Good afternoon everyone! Today, I wanted to talk about the importance of understanding the differences between Generations X, Y and Z. As marketers, we need to be aware of these key differences so we can deliver appropriate unique selling points for our intended target market.
Take a look at my mood boards below and let me know what you think!
Below is my mood board for Generation X. One of the defining characteristics of this generation is their carefree attitude and the resentfulness they held towards their father generation, Generation Traditionalists.
Also known as the Peter Pan Generation, Generation Y constantly feels the pressure to conform and be linked in to everything that is going on around them. With the reluctance to grow up, fueled by an increase in cost of living and education, it's no wonder that Generation Y's priorities can be a bit cloudy at times.
watch. copy. post. (repeat)